
The Hills' Lauren Conrad launched a fashion line six months ago. The uber popular reality star was featured in Hollywood's hottest fashion boutique, Kitson. However, "lackluster" sales have made LC a style loser. The boutique has unceremoniously dumped the line.
At the same time, LC has been criticized for not being the actual designer and not being involved with the line, charges she vehemently denies. Well, we all saw how seriously LC takes the fashion business while working as an intern at Teen Vogue (wink!). Lisa Love, the editor and her boss dismissed the fashion wannabe and did not have very complimentary things to say about her fashion line...Ouch!!
The line appears to be a big disappointment for such a young designer. The designs (seen below) have been less than flattering or unique.


Her nemesis on The Hills, Heidi Montag has hit back with her own fashion line called Heidiwood. The very ambitious antagonist of the main character has been very succesful with her own line which is still stocked at the popular Kitson.
I have to vote Team Heidi on this one for sure. Heidi is a great marketer and saleswoman of her line. Lauren, unfortunately, has looked a gift horse in the mouth. She has shown incredible immaturity and seems to throw away incredible opportunities. Case in point, she was seen at an in-store fashion show at Bloomie's in LA where she was just deplorable in running the show, completely un-prepared and un-professionable. Heidi on the other hand has worked the talk shows selling her line incredibly well, always with the value-added. Sorry LC, Heidiwood 1, LC Collection 0.



